The purpose of the conference is to discuss trends in the development of marketing in Ukraine and abroad, promising directions in marketing education, familiarization with new technologies in the field of research, exchange of experience by domestic marketers among themselves and with foreign guests.

Marketers are responding to new challenges today. The consumer is changing. It is becoming more demanding of brands, expecting them to make decisions and follow the values they have been proclaiming for decades. How does this affect marketing technology? What kind of marketer are companies looking for? How to rebuild the training of marketers in wartime conditions, when applicants are under psychological stress, and educational institutions are unable to guarantee the safety of their students and teachers? These and other issues will be the focus of our conference.

SCIENTIFIC SECTIONS:

1. Trends in the development of modern marketing in Ukraine and abroad.
2.  Marketing management in modern business.
3. Digital technologies in marketing activities.
4. Marketing communications and branding in the activities of market participants.
5. Marketing education in Ukraine.

Working languages of the conference: Ukrainian, English.

CONDITIONS FOR PARTICIPATION IN THE ONLINE CONFERENCE

To participate in the conference, please:

1) fill out an online Registration form for Conference participants  by October 15, 2023: http://surl.li/kwdca

2) send the abstract of the report, prepared in accordance with the requirements below, to the e-mail address kmark.conf@gmail.com (with the obligatory indication of the subject of the letter: "Last name, first name") by October 20, 2023. The file name should include the name of the first author.

Acquiring of the abstract will be confirmed by a return message to the author's e-mail address.

The Organizing Committee reserves the right to reject the publication in the electronic (digital) edition of materials that are sent after the deadline, do not meet the conference topics or requirements for registration.

Additional information about the online conference will be provided before the conference to the e-mail addresses of all registered participants.
 

According to the results of the Internet conference:

• all the materials will be compiled into a collection of abstracts that will be posted in the repository of the Kyiv National Economic University named after Vadym Hetman as an electronic publication;
• all participants will receive electronic (digital) certificates of participation to their e-mails.

Participation in the conference, publication of abstracts in the digital edition, as well as receiving a certificate of participation are FREE.

Students should submit their abstracts only in co-authorship with their research supervisor or under research supervision.

REQUIREMENTS FOR THESIS PREPARATION

1. The text of the abstracts should be typed in Microsoft Word: font - Times New Roman; font size - 14; line spacing - 1.0; paragraph indentation - 10 mm; page margins - all 2.0 cm.

2. The file name should correspond to the author's (or first co-author's) surname. The file is saved in one of the formats .doc, .docx, .rtf (for example, Petrenko.docx).

3. The recommended length of the abstract is 1-3 pages. Pages should not be numbered; no hyphenation is allowed in the text.

4. The author's name and surname, academic degree, academic title, position, place of work, and e-mail are printed on the right. The title of the abstract should be printed in the middle of the page in capital letters (14, bold) in the working languages of the conference.

5. The text of the report to be formed according to the following structure: relevance, statement of the problem, presentation of research results, conclusions, and, if necessary, a list of references. Structural elements are not highlighted in the text!

6. Figures and tables should be drawn in Microsoft Word or Microsoft Excel using black and white color scheme and placed in the text with the possibility of editing them. It is not allowed to place tables and figures scanned from other publications in the text. All tables and figures should be titled using Times New Roman font, 14 pt, and presented in portrait page orientation. The sequential numbering of figures and tables is done in Arabic numerals (Fig. 1 - Title; Table 1 - Title), and references to them in the text are mandatory. The source must be indicated after the table or figure. Formulas are centered and numbered in parentheses on the right. When typing formulas, use the Microsoft Equation editor built into Microsoft Word.

7. References to literary sources are made in the text in square brackets. The first digit is the number of the source in the list of references, the second is the page number. The source number and the page number are separated by a comma, the source numbers by a semicolon, for example: [1, с. 95-96], [2; 5; 7].

8. After the text of the abstract, a list of references (in alphabetical order) is indicated in 1 paragraph. The title of the list is List of references (font size - 14, bold italics). The bibliographic description of sources for abstracts in Ukrainian is made in accordance with DSTU 8302:2015 (http://surl.li/cgnor) , and for abstracts in English - in accordance with the international bibliographic standards of the APA (http://surl.li/kwdhb).

The abstract template is shown below.