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Faculty of Marketing

Marketing department

The Marketing Department is a graduation department. It trains bachelors in Marketing. It offers two master programmes (Marketing Management and Advertising Management) for the training of specialists of the highest educational and qualification level.

Teachers

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Bachelor-level disciplines
Marketing (for the field of study "Marketing")
Marketing
Sales Management
Public Relations in Business
Marketing Audit
Marketing pricing
Marketing Communications Policy
Industrial Marketing
Marketing Commodity Policy
Marketing Research
Marketing services
Consumer Behavior
Marketing Pricing Policy
Merchandising
Master-level disciplines
Marketing Management
Strategic Marketing
Advertising Management
Brand Management
Advertising Creativity
Media Planning
Communications Psychology
Internet marketing
Research Methodology (Dep. Marketing)
Methodology Applied Research (Dep. Marketing)
Ethics and aesthetics in marketing communication
The logic and ethics of judgment in Marketing
Relations Marketing
Sales Communications
Services Marketing
Customer Behaviour
Distribution logistics
Management

Department Head:

Fedorchenko Andrii Vasylovych, PhD in Economics, Associate Profe

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Research Activities

There is a marketing scientific research school at the department led by Professor A.F. Pavlenko (ScD in Economics). All professors and teachers of the department are involved into the active research work. Collections of results of the research work of the department's employees are published every year. More than 40 doctoral and post-graduate students are involved into the research work. Every year, 2 or 3 ScD or PhD theses are defended in pressing issues of the marketing theory and practice in Ukraine.

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Educational Methodology Work

Teachers of the Department perform active educational methodology work. The educational and methodological support to disciplines assigned to the Department is updated and upgraded on an ongoing basis. Textbooks and manuals are being published.

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