Marketing plays an important role in the economy of Ukraine. This necessitates the use of marketing solutions and unconventional approaches in entrepreneurial activities, which are based on a deep study of the market and consumer needs. Nowadays marketing for an entrepreneur is the luminary   that indicates the right path to take in the conditions of instability and unpredictability of the market environment. Ignoring marketing principles in practical activities inevitably leads to the loss of a company's competitive position and the loyalty of its consumers. The result is a decrease in sales volumes and business profitability. Marketing is a modern business philosophy. Its tools are used in various sectors of the economy and business areas.

The Department of Marketing named after A.F. Pavlenko prepares higher education applicants in the field of knowledge 07 "Management and Administration", the speciality 075 "Marketing":

The educational and professional programme "Marketing" for the training of higher education applicants at the first (bachelor degrее) level combines the in-depth study of academic disciplines with a modern and practically oriented approach.
The successful mastering of the academic programmes is provided through the collaboration of the Marketing Department and experts in the field of Internet marketing, logistics, marketing research and analytics. The corresponding certificates are given.

• Academic workload: 240 ECTS credits.
• Mode of study: full-time, part-time, distance learning.
• Programme duration: 3 years 10 months (all forms of  training)

The educational and professional programme "Marketing" for training higher education applicants at the second (master degree) level is  based on studying the results of advanced research in the field of theory and practice of modern marketing management of market entities. It provides the in-depth study of the academic disciplines that constitute its subject area. It is aimed at developing the abilities for systemic thinking and a creative approach while solving complex specialized tasks in the field of marketing management of modern market entities. It is also aimed at acquiring  the abilities to develop marketing strategies and programs taking into account the complex influence of market environment factors and the interfunctional nature of their implementation. Practical orientation is realized through providing opportunities to master a complex of general and special (professional) competencies within the framework of selected disciplines. The involvement of practicing specialists from various fields of business in the educational process as well as representatives of professional associations in the educational process is provided.

• Academic workload: 90 ECTS credits.
• Mode of study: full-time, part-time. 
• Programme duration: full-time - 1 year 4 months; part-time - 1 year 6 months