Faculty of Marketing

Research Work

At the department, under the supervision of Doctor of Economics, Professor Anatoy Pavlenko, one of the first in Ukraine scientific schools on marketing issues was created.

The faculty of the department constantly conducts active research work, the results of which are used in the educational process. New academic disciplines are created that meet the modern philosophy of market relations. The scientific developments of the faculty of the department are embodied in monographs, textbooks, manuals, teaching aids and a significant number of papers published.

Doctoral and postgraduate students are involved in the scientific work of the department. Doctoral and candidate dissertations are defended on current issues of the theory and practice of marketing in Ukraine.

Students of the OPP "Marketing" specialty 075 "Marketing" take an active part in research work. International student conferences are regularly held, based on the materials of which collections of scientific papers are published. and winners of All-Ukrainian Olympiads, All-Ukrainian competition of student scientific papers in natural, technical and humanitarian sciences, All-Ukrainian competition of diploma papers and other scientific competitions for gifted student youth.

 

There are the major published monographs
  • Каракай Ю.В. Маркетинг інноваційних товарів (Marketing of Innovative Commodities): Монографія. К.: КНЕУ, 2005. 226 с.
  • Теорія і практика маркетингу в Україні (Theory and Practice of Marketing in Ukraine): Монографія / А.Ф. Павленко, А.В. Войчак, В.Я. Кардаш, В.П. Пилипчук та ін.; За наук. ред. д-ра екон. наук, проф., акад. АПН України А.Ф. Павленка. К.: КНЕУ, 2005. 584 с.
  • Павленко А.Ф., Войчак А.В., Примак Т.О.. Маркетингові комунікації: сучасна теорія і практика (Marketing Communications: Contemporary Theory and Practice): Монографія. К.: КНЕУ, 2005. 408 с.
  • Шафалюк О. К. Гуманістична концепція споживача в маркетингу (Humanist Concept of a Consumer in Marketing): Монографія- К.: КНЕУ, 2008. 200 с.
  • Федорченко А.В. Система маркетингових досліджень (Marketing Research System): Монографія. К.: КНЕУ, 2009. 267 с.