Publications of recent years 1. Reshetnikova I. L. Marketing Training - methodical manual for for individual study of the discipline. – Kyiv: KNEU. – 2010. – 320 p. 2. Reshetnikova I. L. The Basic State of the Marketing Concept in the Market of Logistics Services. // Marketing in Ukraine, 2011, №4 (68). – P.66-69. 3. Reshetnikova I. L., Remez J.B. The Individualization of Marketing Influence in the Market of Consumer Services. // Management Mechanism of Innovative Development Potential of Industrial Enterprises. Monograph. – Sumy LLC «Papyrus», 2012 – P.289-309. 4. Reshetnikova I. L. Ethical Marketing as a Concept of Enterprise’s Activity at the Current Development State of Marketing’s Theory and Practice. // Prometheus – 2013. – № 2(41). – С. 253-257. 5. Reshetnikova I. L. Determination of Mark Area and Its Directions of Extension Based on a Consumers’ Perception of Mark’s National Identity. Innovations in Marketing and Management. Monograph is edited by Doctor of Economic Sciences, Professor Illyashenko S.M. – Sumy LLC «Papyrus», 2013 – P.255-266. 6. Reshetnikova I. L. A Study of Perception of the Image of France by Ukrainian customers.// Marketing w 25 - leciu gospodarki rynkowej w Polsce. Monografija. – Polskie Wydawnicrwo Ekonomiczne, Warszawa 2014– P. 533- 544. 7. Reshetnikova I. L., Yeremenko Y. O. The Use of Internet Technologies in Marketing of Service Sector Enterprises. // Marketing in Ukraine, 2014, №5 (86). - P.47-57. 8. Reshetnikova I. L. Marketing: cases, situational exercises, tests [Electronic resource]: Practicum/ Reshetnikova I. L. Ministry of Education and Science of Ukraine, KNEU named after V. Hetman. – Electronic textual data. – Kyiv: KNEU, 2013. – 479, [1] p. – Title from the screen. – E-type. – ISBN 978-966-483-726-9: 9. Reshetnikova I. L., Reshetnikova G. S The Differentiation of Trademarks Based on Their National Identity. The Journal of Lviv Polytechnic National University. Collection of scientific works, 2014. – № 811. – P.293-299. 10. Reshetnikova I. L. Internal Marketing in the Marketing Enterprise System.// Marketing and Management Innovation. International science magazine. Sumy State University, 2015 – №1. – P.45 -55 11. Reshetnikova I. L. The current marketing trend in direct logistics channels. // Marketing in Ukraine, 2015. – №1 (88). – P.46 - 53. 12. Reshetnikova I. L., Polischuk Y. A. The Informational Transparency of Financial Institutions as Part of Their Social Liability. The Journal of East Ukrainian National University named after V. Dahl. Scientific journal. Severodonetsk, 2015. – №4 (221). – P.206-213. 13. Reshetnikova I., Sagaidak M. Conceptual model of a set of the internal marketing of enterprises of the servise sector. Globalne aspekty Ekonomii ?wiatowej i Stosunków Mi?dzynarodowych w warunkach niestabilno?ti gospodarczej: monografia Mi?dzynarodowej Konferencji Naukowo-Praktycznej, Cz?stocnowa, Akademia Polonijna, 2016. p. 810-824. 14. Reshetnikova I. L. Student as a Consumer of Educational Services in the Marketing of Higher Education Institution System.// Economics and Entrepreneurship. Collection of scientific works of young scientists and graduate students (2 parts). Part 1. KNEU. – Kyiv, 2015. – № 34-35. – P.59-67. 15. Reshetnikova I. L. The Use of French Titles and Images in Promotion of Goods in Domestic Market.// Languages of Professional Communication: Linguistic and Cultural, Cognitive and Discursive, Translational and Methodological Aspects. Materials of the IIId International scientific - practical conference. – National Technical University «KPI», Kyiv: 2016. – P.18-20. 16. Reshetnikova I., Sagaidak M. Diagnostics of the Consumer´s Satisfaction of Service. //Th e Journal of Economics and Social Research. Matej Bel University Banska Bystrica Slovakia. vol. XVII, 2016. – No 1.– pp. 66-76 17. Reshetnikova I.L., Sahaidak M.P. Multi-Channel Marketing in Communication Activities of Logistics Companies.// The Journal of Lviv Polytechnic National University. Series: Logistics. – 2016. – №848. – P. 69-75 18. Reshetnikova I. L. The Communicational Policy of Industrial Enterprise in Current Conditions. The Economic Journal of SHEI «Ukrainian State Chemical Technology University» – 2016. – №2(4). – P. 141-145 19. Reshetnikova I. L., Sahaidak M.P. The Impact of Economic Crisis on Domestic Consumers’ Behavior and Perception of Innovations. Marketing and Management Innovation. International science magazine. Sumy State University, 2016. – P. 191-205. 20. Reshetnikova I., Sahaidak M., Kostromina M.. Consumer Sentiments of Ukrainians and the Factors Influencing Their Formation.// Konsumpcja i rozwój. Instytut Badan Rynku, Kosumpcji I Koniunktur. Nr. 4/2016 (17). – p.37-53 |